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Customer experience (CX) includes all of the interactions that a customer has with a company — from the earliest stages of customer discovery and continuing on through research, purchasing, and after the sale as the customer begins to actually use the product or service. While all aspects of CX are important, we primarily write about post-sales CX, which is comprised of customer support and customer success.

Our blog posts cover the foundations of CX, including the importance of data and the impact of CX on retention and other bottom-line factors. We also interview industry superstars who offer personal insights into the past, present, and future of CX.
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