Zendesk NYC Recap: CX in the Big Apple

Giorgina Gottlieb | May 31, 2019

Graphic promoting Zendesk Showcase

This year, Zendesk is hosting a series of one-day events around the globe. Called Zendesk Showcase, the mini-conferences are bringing together customer experience, support, and success leaders for conversations about how to create seamless experiences for both employees and customers. The one-day events also let professionals explore the latest CX tools and share stories about innovative brands that prioritize service.

Narrowing in on the United States, the Showcase headed south to Dallas on April 10 and will travel to the Midwest for a Chicago event on July 18. But in between, the Zendesk team went to the Big Apple for a Showcase in NYC on May 22. Squelch was proud to be there as a sponsor.

Employees of Squelch pose at the company's booth at Zendesk Showcase NYC

Event Recap

Zendesk NYC was held at the Metropolitan Pavilion, a beautiful and well-known event space in Manhattan. The Showcase was well attended by CX professionals eager to learn and network. Squelch, in turn, was well represented by members of our sales and marketing teams who were equally eager for the chance to chat one-on-one with attendees.

Despite the fact that the event only lasted one day and was chock full of compelling sessions, Zendesk planned sufficient breaks to allow attendees enough time to visit the expo hall. This was great for participants, as one of the benefits of an in-person professional event is to discover new products and services that can enhance your job or career development. This also offered obvious benefits to Squelch by increasing our opportunity to talk directly with the very customer heroes for whom we designed our CX optimization software.

Squelch employees and Zendesk NYC attendees at booth

Top Takeaways

The Showcase was jam-packed with sessions from 9 am to 6 pm, followed by happy hour and networking from 6-7:30 pm. One talk we particularly enjoyed was “Best practices for aligning your organization around the customer,” presented by Zendesk CCO Elisabeth Zornes and CIO Colleen Berube.

Zornes and Berube offered best practices for how to align the entire organization around the customer and shared their experiences with major brands such as Adobe, PwC, Cisco, Microsoft, and Siemens to help empower attendees against obstacles they may encounter along their paths. To dive deeper into this subject, be sure to download a free copy of our eBooks on the value of integrating customer support and success across your company.

Squelch Software Integration with Zendesk

A key factor in our decision to become a sponsor for the Showcase events is the fact that our software integrates with Zendesk’s platform.

Screenshot of Squelch software integration with Zendesk

When a user first signs up for the Squelch solution, we start continuously indexing all of the data to which they have access within email, Slack, and any other systems they’ve connected to our software. By integrating with Zendesk, we can provide users with richer context about the customer and issue they’re working to resolve. Because the case information remains visible at all times, it’s easier and faster to formulate new queries or view related results if users need to expand their search.

We also provide a Squelch search bar that’s accessible directly within Zendesk. So rather than having to leave Zendesk and conduct searches in multiple systems one at a time, users can remain within their existing workspace and do a single search to find exactly what they need, saving precious time. In this way, the Squelch software integration with Zendesk enables users to resolve cases more efficiently and effectively so they can win big by making both their customers and their team happier.

See You in Chicago

We had a great experience at Zendesk NYC and are looking forward to returning as a sponsor for the Showcase in Chicago on July 18. Stay tuned for further details!